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4/1/10 “Mothers Are Worth a Million, We’re Only Asking For $10” Local Fundraising Campaign Honors Mothers, Supports Local Businesses

April 1, 2010
Amherst, MA

This Mother’s Day, you can donate $10 to honor a favorite mother in your life, get a flower, support local businesses, win a chance for a fabulous night on the town, and do some good in the process. That’s the promise of the unique ‘Mothers Are Worth a Million” campaign running April 11th through Mother’s Day, May 9th.
Sponsored by MotherWoman and the Amherst Chamber of Commerce and the Northampton Chamber of Commerce, the campaign aims to raise over $20,000 to provide vital services for mothers in our community while also promoting local businesses.
Here’s how it works: For every $10 you donate, a paper flower bearing the name of a woman you’d like to honor will be hung in the window of a local business with most flowers concentrated in Amherst or Northampton. This flower - celebrating the mothers, grandmothers, sisters, aunts and friends in your life - will also provide crucial funding to help mothers in the Pioneer Valley and beyond.  Each donation comes with an acknowledgement card that you can send to the woman you are honoring. 
To sweeten the pot, MotherWoman is announcing two contests:  First is the “Who Wants to be a Millionaire Contest” offered to the business that sells the most flowers.  The winning business will receive a free ¼ page ad for 7 days in the Daily Hampshire Gazette, valued at $300. The second is the “I’m Worth a Million Bucks Contest” offered to the individual who sells the most flowers.  The winner will enjoy the ‘Mother-of-All-Nights-on-the-Town’ package including a $100 gift certificate to Tabellas Restaurant in Amherst, a $50 baby-sitting stipend, a hot tub for two at Elements Hot Tub & Spa, and a one hour massage from Amherst Massage. The total package is worth $300. Now there’s a Mother’s Day present you can relish!
 “This solves the problem of what do I get the mothers in my life for Mother’s Day!”, says  MotherWoman co-founder and Program Director Annette Cycon. "Mothers are Worth a Million offers an affordable, meaningful gift option that will make a difference in the real lives of mothers in our community while also promoting local businesses. It’s a win for everyone and it’s really fun!”
Says Tony Maroulis, Executive Director of the Amherst Chamber of Commerce "We are proud of MotherWoman's efforts to raise funds in a way that benefits local businesses. In this difficult economic time, this is the kind of creative spirit and community building effort we need."
“The fact is, as a business owner my involvement with MotherWoman and this campaign has helped my business. Their enthusiasm and devotion to community is inspiring,” said Leandra Thompson, Owner, Second Chances Consignment Shop, Amherst.

Flowers can be purchased online starting April 11th at mothersareworthamillion.com  as well as through local businesses, at local events and public venues, and through individual sales (cash, checks, PayPal and credit cards accepted).  MotherWoman is also offering participating businesses a generous advertising package, and encourages everyone to visit Amherst and Northampton to tour the beautiful chain of flowers in storefront windows and to patronize local businesses involved in this campaign.  Participating local businesses will be announced online at www.mothersareworthamillion.com  (the business advertising package is also available online).
As part of the campaign, MotherWoman will participate in Northampton Pride, the Amherst Sustainability Fair, and the Fourth Annual Peaceable Planet Mother’s Day Puppet Parade on Sunday, May 10 in Northampton. Mother's Day parade participants will gather at the Bridge Street School at 11am. The parade will start at noon, ending at Pulaski Park where there will be a brief ceremony on honor of Julia Ward Howe, the founder of Mother’s Day.  With lots of puppets this is a very fun, festive event for parents and children. Mothers are Worth a Million flowers will be available for purchase and will be displayed at this event. 
All proceeds from ‘Mothers are Worth a Million’ will benefit MotherWoman, a local organization that empowers mothers to create positive personal and social change through mother's groups, postpartum support and political action. Says Executive Director Melanie DeSilva , “MotherWoman continues to see an increase in the use of our services by diverse mothers throughout the Pioneer Valley, particularly low-income mothers whose numbers continue to grow.  This campaign reflects our motto that we’re all in this together.  Together as a community we can create a safety net for mothers, celebrate Mother’s Day in a genuine way, beautify our communities and support our local businesses. ”
For more information, contact Annette Cycon at MotherWoman at 253-8990 or motherwoman.org.